behind the lens

 MEET THE CREATORS OF IRONIC SUNNIES, GINNY AND IVY-
TWO BEST FRIENDS WHO MADE THEIR PASSION A LIFESTYLE.

 

 

WE ASKED THE OWNERS OF THE BRAND,
"WHAT DOES IRONIC SUNNIES MEAN TO YOU?"

 

IRONIC SUNNIES EMBODIES BEING UNAPOLOGETICALLY YOU- BE IT SILLY, PECULIAR, A BIT ABSURD BUT ALWAYS IRONIC.

WE CAME UP WITH THE IDEA ONE RANDOM NIGHT WHEN WE WORE OUR FAVORITE PAIRS OF 'IRONIC' SUNNIES TO OUR PREFERRED DIVE BAR, AND THE REST WAS HISTORY. WE QUICKLY BECAME KNOWN AS THE GIRLS WHO ALWAYS WEAR SUNGLASSES TO THE BAR. CONSTANTLY ASKED “WHERE DID YOU GET YOUR SUNNIES AND CAN I TRY THEM ON?” WE SAW HOW MUCH JOY TRYING ON OUR SUNGLASSES BROUGHT TO OUR FRIENDS AND TO STRANGERS, SO WE STARTED BRINGING EXTRA PAIRS WITH US TO SPREAD THE HAPPINESS. OVER MANY RIDICULOUS NIGHTS OUT WITH ‘IRONIC’ SUNNIES ON, IT BECAME LESS OF A JOKE AND MORE OF A STATEMENT, A WAY FOR US TO EXPRESS OURSELVES. THAT LED US TO ASK, “WHY CAN’T WE MAKE OUR OWN?” THAT WOULD ENSURE THAT WHAT WE WORE WOULD NOT ONLY BE REPRESENTATIVE OF OUR SARCASTIC HUMOR, BUT ALSO WOULD BE INTENTIONALLY CURATED RIDICULOUSNESS.

FOR US, WEARING IRONIC SUNNIES IS A REMINDER TO EXPRESS YOUR TRUE SELF, THEY’RE ABOUT BEING THE LIFE OF THE PARTY, WHILE MAKING IT CLEAR THAT YOU NEVER TAKE YOURSELF TOO SERIOUSLY. THEY ENCOURAGE YOU TO SURROUND YOURSELF WITH PEOPLE WHO MAKE YOU SMILE, AND AT THE END OF THE NIGHT, IF YOU HAD FUN, MADE SOMEONE LAUGH AND DIDN’T LOSE YOUR SUNNIES IT WAS A GOOD ONE. AND HELL, EVEN IF YOU DID, THE MEMORIES AND THE LAUGHS MADE IT WELL WORTH IT.

WE CAN'T WAIT FOR YOU TO SEE LIFE THROUGH OUR LENS!